BRAND MISSION
DCarbon is all about helping businesses reduce their carbon footprint and make a positive impact on the environment.
DCarbon
Brand Identity
FEATURED PLAYGROUND #2
transforming
I use flexible branding to simulate the transformation that DCarbon can bring about, emphasizing on the ever-evolving and unlimited potentials of blockchain integration.
How the hexagons/blocks are linked together represents a strong connection between blockchain technology and real-world solutions.
Connect
CARBON
The hexagon is used as the singular core element - representing carbon credit as well as each contributor.
This shape can also be seen as a cube - representing the block in blockchain.
carbon
transforming
connect
IN A NUTSHELL
As a challenger brand, DCarbon’s mission is not only making carbon credit accessible to anyone, but also providing a judge-less and highly accurate system where participants can connect and contribute to transforming local and global environmental scenery.
PROCESS
1. Design Research
2. Art Directions
3. Brand Guideline
Art Director
ROLE
2022
DATE
Mockup by Jehlani Luciano
play create repeat
Love the work
The task was straightforward, yet challenging:
"To reimagine VPBank Prime’s branding application, from which
successfully redesign the website to reflect VPBank’s evolving ethos."